I love the guys at Church Marketing Sucks, but their recent nod to the concept of marketing Christianity using the terminology of other religions scares the bejeezus out of me. In a recent post focusing attention on the Dutch Catholic Church, they recognize a marketing attempt by the Dutch attempting to promote Lent as “the Christian Ramadan.”
I’m all for communicating in the language that’s relevant to a sub-culture (watch for a post next week on this very topic), but this frightens me.
Somebody straighten me out, please?
