Barna group has release new statistics for 2007 tithing here. According to Barna, not much has changed in the last few years. Among the various sects that make up the term “Christian,” giving is down across the board. Evangelicals still give the most, but giving is down across the board as a percentage of mean income.
For more information on managing church marketing and how the church reacts during recession, see our post titled Tough Times? Market Compassion.
