Want Better Impact? Get Better at Contextualization
One of the primary goals of a missional outreach (church, mission, seminar, whatever) is reaching the culture around it. The biggest flaw in most of these efforts is failing to contextualize the effort. This doesn’t mean becoming a gnarly, beer-swilling, foul-mouthed, party animal… it means strategically modifying your language, media, and style to match the culture and context into which you are reaching.







So, for those of you who don’t know, I’ve been involved in building a Christian thingamajig called