miletwo::network

One of the primary goals of a missional outreach (church, mission, seminar, whatever) is reaching the culture around it.  The biggest flaw in most of these efforts is failing to contextualize the effort.  This doesn’t mean becoming a gnarly, beer-swilling, foul-mouthed, party animal… it means strategically modifying your language, media, and style to match the culture and context into which you are reaching.

It’s interesting to me, how much of a secular author’s rants on marketing apply to our activities as saints.  Seth Godin is spot on again in a recent post titled “Would we miss you?“.  He of course asks the question with respect to business/client relationship to demonstrate the importance of being exceptional in what we do.  I can’t even believe how much more important the work that we’re doing is from an eternal perspective, and yet for most of us our efforts in ministry are so terribly “back burner.”