miletwo::network

My wife and I have been slaving away in the backyard of our new rented home for the last few weeks and now that sod and pavers are laid, it’s time for us to quickly get our raised bed garden planted before the springtime planting window escapes us.  With that in mind I’ve been ripe with anticipation to reap the benefits of my home garden and have begun planning the meals and dishes I plan to make with it.

In a recent post by Brian Jones titled “Should An Openly Homosexual Person Be Baptized? – Questions About Homosexuality (Part 3)
” he poses some difficult questions that the church has struggled with and continues to struggle with for some time.  It amazes me how we respond to various types of sin and implement our own punishment on people, and then return home to our own well cared for basket of filth, acting like we’re so much better.  He speaks of pastors who will refuse to baptize an openly gay person and compares that to refusing to baptize a smoker, drunk, obese, or otherwise enslaved person who although they feel their behavior is wrong, they still fall into regular patterns of misbehavior. Do we treat them the same way?

We at miletwo::network are convinced that part of the church’s drive to becoming relevant in this culture is its response to environmental responsibility and sustainability.  On April 22nd we’ll be releasing a Going Green guide with some simple ideas for churches to implement as part of their environmental responsibility initiatives.

Stay tuned!

I never post goofy stuff, or email cheeky feel good powerpoints around. I’m about to break that rule because today, while looking for information about various bible translations I came across the story below.

What’s the more important opportunity as Jesus marketers, the chance engagement with a stranger who’s not interested but that we might be able to reach with a well crafted message, or the neighbor who calls the church or goes to the web site looking for help or information?

It’s interesting to me, how much of a secular author’s rants on marketing apply to our activities as saints.  Seth Godin is spot on again in a recent post titled “Would we miss you?“.  He of course asks the question with respect to business/client relationship to demonstrate the importance of being exceptional in what we do.  I can’t even believe how much more important the work that we’re doing is from an eternal perspective, and yet for most of us our efforts in ministry are so terribly “back burner.”

I just finished reading David Alan Black’s latest post titled Confessions of a Missional Greek Prof wherein he relates his thoughts about living as a Missional Christian.  One quote in particular made me think about this site, its purpose, and my mission on earth.

If we really believe in the Gospel, what should we be doing to advance it? What is the church, and how can we help it transform society?

I think the reason this spoke to me so much is that lately I’ve been wondering what I’m doing here… I mean right here, on this site.  Am I writing for myself or for others? I know people are coming to the site (thanks to Google Analytics) but I don’t know if anything I’m writing is having an impact on anybody? I carried these emotions all the way down the page as I read words that echoed a sentiment I’ve been feeling myself.  Paul labored to instruct churches, encourage missional thinking, and promote the spread of the gospel.  I believe I’m working toward a similar goal.

A recent missive by marketing guru Seth Godin reminded me of the importance of establishing a marketable brand in our communications and marketing outreach efforts. I think it’s the reason why churches with names like Mars Hill, Rock Harbor, and The Open Door are succeeding in reaching the community in ways that First Baptist of Lalaland never will. It speaks directly to how unmemorable names with common english words are, using words like: community, zone, church, first, whatever.

Today at my church (Grace Community Church in Gresham Oregon) our worship pastor Ben Sadler spoke on our identity as Christians and the concept of “living to die.” Gerry Breshears was teaching out at Hillsboro Community Church and Jay Messenger and his wife Jamie were sitting at the table next to me so apparently it was Ben’s time to share. He mentioned at one point the various components that make up the person: DNA, career, family, social environment, etc. and it got me thinking about how we market Jesus.

Much confusion exists in online marketing circles on the value of social networking tools, sites, blogs, yada, yada, yada… which begs the question, “How do you build community?” Seriously. So, the social scientist quadrant of my brain takes over and I begin to digg into this deli.icio.us question and see what the rest of the online community has to say. I’m sure if the information is out there, by now I must have reddit.