miletwo::network

I’ve been thinking a lot lately about how we (the church) differentiate ourselves from the church of old and the world that has been pulled over our eyes, especially in this postmodern day and age.  There’s quite a bit of interesting and controversial data on the topic that is certainly relevant to our church marketing efforts.  As I always say, you have to know the audience before you can speak to them.

So what do Christians expect online?

The first thing I was mildly surprised to find was that more people use Christian media than attend church.  According to my buddy George (okay, I don’t really know him, but his firm is brilliant):

The Internet is the only mass medium … whose audience share has grown during the past decade. The proportion of the population using the Internet for faith purposes has increased by two-thirds since 1998.

Where was this information yesterday?  I was in a meeting yesterday with a local church pastor discussing attendance trends related to a new web project and he commented on the cultural trends of church attendance and how many postmoderns are choosing no attendance, home study only, or other means than a traditional church experience.  The stats on the subject were old and outdated, UNTIL TODAY!