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Category Archives: Church Marketing
Opportunity is on the line… Answer the call!
What’s the more important opportunity as Jesus marketers, the chance engagement with a stranger who’s not interested but that we might be able to reach with a well crafted message, or the neighbor who calls the church or goes to the web site looking for help or information?
Posted in Church Marketing, Churchianity, Ministry
Tagged Church Marketing, Ministry, outreach, reformission
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Communicating (online) for a Change, part 4 – Internalize the Message
Continuing our series on applying the principles learned from Andy Stanley‘s book titled Communicating for a Change to church web development projects, we come to this section titled Internalize the Message. What do you think it means to internalize the message? To borrow from the underlying theme of this site, which is church marketing, you have to first believe the message before you can communicate the message and you pretty much have to know what you’re going to say before you start to speak.
Posted in Church Marketing, Leadership, Ministry, Web Development
Tagged andy stanley, Church Marketing, church web sites, Web Development
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Would the church miss you?
It’s interesting to me, how much of a secular author’s rants on marketing apply to our activities as saints. Seth Godin is spot on again in a recent post titled “Would we miss you?“. He of course asks the question with respect to business/client relationship to demonstrate the importance of being exceptional in what we do. I can’t even believe how much more important the work that we’re doing is from an eternal perspective, and yet for most of us our efforts in ministry are so terribly “back burner.”
Posted in Church Marketing, Ministry, Reformission
Tagged Church Marketing, Ministry, missional, reformission
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Call to Missional
I just finished reading David Alan Black’s latest post titled Confessions of a Missional Greek Prof wherein he relates his thoughts about living as a Missional Christian. One quote in particular made me think about this site, its purpose, and my mission on earth.
If we really believe in the Gospel, what should we be doing to advance it? What is the church, and how can we help it transform society?
I think the reason this spoke to me so much is that lately I’ve been wondering what I’m doing here… I mean right here, on this site. Am I writing for myself or for others? I know people are coming to the site (thanks to Google Analytics) but I don’t know if anything I’m writing is having an impact on anybody? I carried these emotions all the way down the page as I read words that echoed a sentiment I’ve been feeling myself. Paul labored to instruct churches, encourage missional thinking, and promote the spread of the gospel. I believe I’m working toward a similar goal.
Posted in Church Marketing, Ministry, Reformission
Tagged david alan black, missional theology, reformission
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Be Different! (rethink what you call yourself)
A recent missive by marketing guru Seth Godin reminded me of the importance of establishing a marketable brand in our communications and marketing outreach efforts. I think it’s the reason why churches with names like Mars Hill, Rock Harbor, and The Open Door are succeeding in reaching the community in ways that First Baptist of Lalaland never will. It speaks directly to how unmemorable names with common english words are, using words like: community, zone, church, first, whatever.
Posted in Church Marketing, Churchianity, Emerging Church, miletwo::church, Ministry, Reformission
Tagged branding, Church Marketing, naming, reformission
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CreativeMYK goes web 2.0
The boys at CreativeMYK have done it again. They have long been a favorite go to spot of mine for free church graphics and free Christian photos but now they’ve gone crazy and jumped on the Web 2.0 bandwagon, sporting new social networking features like discussions, ratings, and critiques of artists work.
Survivors of Oceanic 815, can you hear me? Hello?
I sat in church on Sunday, the awesome day of His resurrection and all I could think about was Lost. Now before you start thinking to yourself how un-spiritual I am (even though you’re probably right, I am an idiot) allow me to explain. As I surveyed the crowd gathered together on this day when we as believers fully recognize and are overjoyed at the gift of our salvation made possible by Jesus death, I couldn’t help but notice the scattered pockets of those in our midst who were clearly not along for the ride. I wondered at where they were in their journey to find Truth and if what we were doing together in that room was helping them, or were we pushing them backward?
Posted in Church Marketing, Churchianity, Grace Church, Ministry, Reformission
Tagged kate, michael, missional theology, oceanic 815, reaching the lost, sawyer
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Communicating (online) for a Change- Part 3: Create a Map
I’m a little late in getting this out, but this installment in the series is probably one of the most important. Think for a moment with me if you will; if you plan to take a trip somewhere you’ve never been before and it’s far away… I mean FAR AWAY. How do you go about finding your way? Obviously a map comes in handy in these cases. Now after plotting your path and figuring out how you’re going to get there do you just jump in the car and go? Umm… hello, how about a change of clothes and a toothbrush?
Activities of the online faithful
I’ve been thinking a lot lately about how we (the church) differentiate ourselves from the church of old and the world that has been pulled over our eyes, especially in this postmodern day and age. There’s quite a bit of interesting and controversial data on the topic that is certainly relevant to our church marketing efforts. As I always say, you have to know the audience before you can speak to them.
So what do Christians expect online?
The first thing I was mildly surprised to find was that more people use Christian media than attend church. According to my buddy George (okay, I don’t really know him, but his firm is brilliant):
The Internet is the only mass medium … whose audience share has grown during the past decade. The proportion of the population using the Internet for faith purposes has increased by two-thirds since 1998.
Our identity as Christians – Marketing the Whole Person
Today at my church (Grace Community Church in Gresham Oregon) our worship pastor Ben Sadler spoke on our identity as Christians and the concept of “living to die.” Gerry Breshears was teaching out at Hillsboro Community Church and Jay Messenger and his wife Jamie were sitting at the table next to me so apparently it was Ben’s time to share. He mentioned at one point the various components that make up the person: DNA, career, family, social environment, etc. and it got me thinking about how we market Jesus.
Posted in Church Marketing, Grace Church, Ministry
Tagged Church Marketing, Ministry, outreach, reformission
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