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Category Archives: Church Marketing
Jesus is sooooo Web 3.0!
Much confusion exists in online marketing circles on the value of social networking tools, sites, blogs, yada, yada, yada… which begs the question, “How do you build community?” Seriously. So, the social scientist quadrant of my brain takes over and I begin to digg into this deli.icio.us question and see what the rest of the online community has to say. I’m sure if the information is out there, by now I must have reddit.
Posted in Church Marketing, Web Development
Tagged Church Marketing, churchianity, community, reformission, resurgence
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Who’s going to church these days?
Where was this information yesterday? I was in a meeting yesterday with a local church pastor discussing attendance trends related to a new web project and he commented on the cultural trends of church attendance and how many postmoderns are choosing no attendance, home study only, or other means than a traditional church experience. The stats on the subject were old and outdated, UNTIL TODAY!
Tough times? Market compassion!
In the wake of the recent slide, no… avalanche of real estate price drops I’ve begun to wonder what effect the current economy might have on church vitality, growth, and attendance. The question: “To what degree does the failing economy affect church marketing, attendance and giving, and is there anything we should be doing in response?”
Let’s look at the various factors below and see if I’m just a nut job or if there’s something here we should be thinking about.
Attendance
This one has been hard to locate any statistical data for but I wonder, when hard times hit do more people go to church or find faith? If so, it’s reasonable to assume we should be gearing up for an onslaught! I know from personal experience that there are many factors that drive people to the savior. Many times a personal awakening is triggered by unfortunate circumstances so be ready with the gauze and bandages. If you read this article and are a pastor at a church, let me know if you’ve seen attendance numbers affected by economy.
Posted in Church Marketing, Ministry
Tagged black friday, Church Marketing, community, recession, reformission, september 11th
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Communicating (online) for a Change- Part 2: Pick a Point
In the last installment of Communicating (online) for a Change we looked at the relationship of planning a sermon (communicating the Gospel orally) to communicating the same church vision via the internet. This series, drawing wisdom from the book Communicating for a Change by Andy Stanley, is meant to focus our efforts in the realm of online church marketing by giving us a methodology consistent with the same goals that drive our weekly sermons.
Posted in Church Marketing
Tagged andy stanley, Church Marketing, search engine optimization, SEM, SEO
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As you are going…
In keeping with my primary mission of studying and describing my findings on “Jesus marketing” as it applies to our activities today, I’ve been studying patterns of how Jesus followers have spread the Good News of Jesus (aka Gospel) throughout history. One awesome resource I’ve managed to get my hands on has been Eerdman’s Handbook to the History of Christianity in which is outlined a complete history of how the church and the bible have been developed and promoted throughout history.
Posted in Church Marketing, Ministry, Reformission
Tagged christian history, churchianity, faith, jesus, Ministry
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Communicating (online) for a Change- Part 1
A while back I read through Andy Stanley’s book Communicating for a Change and found it to be a profound look at the process of communicating truth from the pulpit. As a teaching pastor at miletwo::church I met regularly with the rest of the pastoral board discussing the thought processes presented in this book and how we could apply it in our messages; the goal being more effective communication of truth in a world where competition for the minds and thoughts of church members is so fierce. This has caused me to realize that there are many truths from Communicating for a Change to be applied to a church web project. After all, communicating online and communicating from a pulpit are both still communicating (forgive the gross oversimplification for a bit).
Posted in Church Marketing, Web Development
Tagged andy stanley, Church Marketing, church web sites, Web Development
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Mayor of your zipcode
I read today in Seth Godin’s blog about a new site by the folks at Squidoo who just built a promotional tool that lets you become the central expert on all things in your area. Mayor of your zip code is a way to start a discussion group/info page about what’s happening in your slice of the world. You become the single relevant source of information on your community. That said, if you only spend a few minutes on it and then move on, it’ll fail. But, if you were to budget a significant portion of your time or those in your organization on working on your page, what do you think would show up in Google searches? What sort of interactions would you start having with people thinking about your little part of the world?
Posted in Church Marketing
Tagged Church Marketing, churchianity, community, reformission, resurgence
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Why “churchianity?”
You may have noticed if you’ve ever seen this site before (not likely… but possible) that I’ve completely revamped and put up a bit of content related to who I am, my family, what I’m reading, etc. Of particular note is the block of content on your left called “churchianity” and I thought I might explain myself before we all get our underpants in a bunch.
Posted in Church Marketing, Churchianity, Ministry, Misc
Tagged authentic faith, christianity, churchianity, relevance
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