miletwo::network

A recent missive by marketing guru Seth Godin reminded me of the importance of establishing a marketable brand in our communications and marketing outreach efforts. I think it’s the reason why churches with names like Mars Hill, Rock Harbor, and The Open Door are succeeding in reaching the community in ways that First Baptist of Lalaland never will. It speaks directly to how unmemorable names with common english words are, using words like: community, zone, church, first, whatever.

The “Emerging Church” or “Emerging conversation” has been generating quite a buzz for the last few years, mostly because some of their ideals and beliefs are not entirely consistent with the bible. Mark Driscoll speaks in his most recent message from Question 2 in the “Religion Saves and Nine other Misconceptions” series titled: “Emerging Church” about his connection (or lack of) with the Emerging Church and how he came to be associated with them in the first place.