Communicating (online) for a Change, part 4 - Internalize the Message
Continuing our series on applying the principles learned from Andy Stanley’s book titled Communicating for a Change to church web development projects, we come to this section titled Internalize the Message. What do you think it means to internalize the message? To borrow from the underlying theme of this site, which is church marketing, you have to first believe the message before you can communicate the message and you pretty much have to know what you’re going to say before you start to speak.
